Redesigning the Service,

With insight from

Scale Up Funds actors

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Story: Redcorp to Bluecorp

Recorp made a life changing turn in offshoring its ecommerce platform development in Sri Lanka in 2000. In the following years, to optimise its Sri Lanka’s entity, they opened this “new” business: Offshring Services – Bluecorp.

Bluecorp is today a sleeping beauty: 20 years of brave offshoring services for 40+ happy clients, managed along the scheme set up for Redcorp.

My role

My role is to modernise Bluecorp services, define a way to market and test it.

 

Design Thinking

Diverge, converge & test: we selected 2 main service determinants:

  • Service: Hybrid+ development team (+3 to +20 developers)

  • Clients: Strat Ups (Late Seed for minimum level of business and production maturity) and Scale Ups (Serie A)

    • Estimated production budget : between 300k€/year to 2m€/year

This whole website is a POC to start reorienting the service presentation.

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Assumptions and Questions

Here is the list that I want to discuss with you during our 45’ interview. Thank you for your time.

About “Scale ups”

  • Clarification: Belgian funds are concerned by Late seed start ups (preparing their step up towards Serie A funding - typical investment amount: 500K€ to 1m€)

    • Could these companies be qualified of Start Up Late seed. Please comment.

      • Assumption is that Scale Ups (3 to 5m€) are already mature in terms of tech production organisation

  • Tech or tech-enabled scale-ups will need to expand their production teams in the mid term.

    • Practical illustrations: Ticket Masters (1 000+ dev) versus a late seed start up Maya (22 dev).

      • Examples on your side?

    • Typical yearly production budget?

  • Relying solely on local resources for staffing is limiting due to scarcity and costs.

  • There is a general understanding that offshoring can be more cost-effective.

  • Deciding to incorporate offshore developers is a significant step (i.e. it may be seen as a threat by the current team).

    • Alternative: they work already in async mode/ hybrid and it is just a natural continuum

  • The primary concerns about offshoring would be :

    • Competence of offshore developers

    • Challenges associated with this transition

    • Maintaining optimal work dynamics and performance (impact on Agile methodologies, etc.)

Scale Up Fund perspective

  • Does it make sense for funds to support/ encourage Scale Ups in their sourcing diversification?

  • AI supported dev is a game changer. We see 2 types of positions

    • All developers will have to be “AI augmented”

    • The developer’s job will disappear in the short term: only a few multi-skilled professional will survive

      • What is your position?

  • Is it clear that operation optimisation for their participation is a stake in fund managers’ perspective (robustness, better ROI, quicker exits)?

  • How do you perceive digital production ?

    • Core business (differentiator factor)

    • A secondary matter after marketing and sales

    • A cost

  • Do you see a concern in hybrid offshoring about Intellectual Property level?

  • Do you see a concern in hybrid offshoring about CSR?