Redesigning the Service,
With insight from
Scale Up Funds actors
Story: Redcorp to Bluecorp
Recorp made a life changing turn in offshoring its ecommerce platform development in Sri Lanka in 2000. In the following years, to optimise its Sri Lanka’s entity, they opened this “new” business: Offshring Services – Bluecorp.
Bluecorp is today a sleeping beauty: 20 years of brave offshoring services for 40+ happy clients, managed along the scheme set up for Redcorp.
My role
My role is to modernise Bluecorp services, define a way to market and test it.
Design Thinking
Diverge, converge & test: we selected 2 main service determinants:
Service: Hybrid+ development team (+3 to +20 developers)
Clients: Strat Ups (Late Seed for minimum level of business and production maturity) and Scale Ups (Serie A)
Estimated production budget : between 300k€/year to 2m€/year
This whole website is a POC to start reorienting the service presentation.
Assumptions and Questions
Here is the list that I want to discuss with you during our 45’ interview. Thank you for your time.
About “Scale ups”
Clarification: Belgian funds are concerned by Late seed start ups (preparing their step up towards Serie A funding - typical investment amount: 500K€ to 1m€)
Could these companies be qualified of Start Up Late seed. Please comment.
Assumption is that Scale Ups (3 to 5m€) are already mature in terms of tech production organisation
Tech or tech-enabled scale-ups will need to expand their production teams in the mid term.
Practical illustrations: Ticket Masters (1 000+ dev) versus a late seed start up Maya (22 dev).
Examples on your side?
Typical yearly production budget?
Relying solely on local resources for staffing is limiting due to scarcity and costs.
There is a general understanding that offshoring can be more cost-effective.
Deciding to incorporate offshore developers is a significant step (i.e. it may be seen as a threat by the current team).
Alternative: they work already in async mode/ hybrid and it is just a natural continuum
The primary concerns about offshoring would be :
Competence of offshore developers
Challenges associated with this transition
Maintaining optimal work dynamics and performance (impact on Agile methodologies, etc.)
Scale Up Fund perspective
Does it make sense for funds to support/ encourage Scale Ups in their sourcing diversification?
AI supported dev is a game changer. We see 2 types of positions
All developers will have to be “AI augmented”
The developer’s job will disappear in the short term: only a few multi-skilled professional will survive
What is your position?
Is it clear that operation optimisation for their participation is a stake in fund managers’ perspective (robustness, better ROI, quicker exits)?
How do you perceive digital production ?
Core business (differentiator factor)
A secondary matter after marketing and sales
A cost
Do you see a concern in hybrid offshoring about Intellectual Property level?
Do you see a concern in hybrid offshoring about CSR?